On the other hand, an interior designer sees color theory from an entirely different perspective. A marketer might look at color theory in order to alter how a person feels about a product to increase the chances of a sale. Marketers are likely to give you an entirely different definition. For example, it means something entirely different in the visual arts community as compared to the world of interior designers. It largely depends on who you ask and what particular niche you’re talking about. This is largely because the definition of it seems to change from time to time. However, the very idea of color theory can be confusing at times. As such, it may not be surprising that subjects like color theory exist. Since color is so important, a lot of work has gone into studying it in everything from clothing to the paint that goes on your walls. It’s all based on what that individual sees when they walk into a room. In fact, color is so important that it can even make a person feel more or less guarded.
Color plays a huge role in creating the right aesthetic.
In reality, the way something looks can change a person’s emotions, making them feel more or less comfortable based on the environment that they are in at any given time. Aesthetics are about more than what can be seen with the naked eye. But first, we need to take a look at why color is so important to us.Ĭolor can make all the difference in the world when it comes to having the right atmosphere, sending the right message or making someone want to come back to a particular location. If you’re wondering what hue, value and chroma means and how you work with these three aspects of color, this post will answer all your questions.
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